Filmi Dialogue

2 notes &

Why would anybody want to do that? First of all, I want the list of who really wants that [in a trailer] outside of marketers who are afraid of their own audience. It makes no sense to me. Who wants the answer to the end of the book before they buy the book? Every single time I go to the theater in the last 10 years, there’s been a trailer that’s too long, and somebody, no matter if they’re in the business or not, or whether they’re 6 or 60, says, ‘Well, they showed me too much. It must be a bad movie.’ I hear it every time. So when are Hollywood marketers and studios going to wake up and stop doing that? I will never contribute to it, so long as I have any say. I think it’s rude and I think it’s demeaning and it undermines the intelligence of the audience. I want you to be teased and excited and have as much hope that you’ll enjoy yourself, but there’s still a mystery about it. My goal isn’t to protect information. My goal is to hopefully protect the thrill you might get from not knowing everything before you go into a theater. I may not be able to control it as much as I’d like to, but if I can, that’s what I’m going for. It’s the only reason to work this hard!” (He laughs.) “I want to answer all your questions [about the trailer], but I don’t want to accidentally contribute to the dilution of ‘Well, I think I know the whole movie. I don’t want to go see it.’